For cash registers
Floor POP Means
TEMPORARY SALES RACKS (DISPLAYS)
Secondary display of products with promotional graphics in a special rack, located on the sales floor and used in the store for 3 to 6 months. Temporary racks are mostly made of carton, cardboard, etc.
in a special rack with promotional graphics located on the sales floor. It is used in the store for 3 to 6 months. Temporary racks are mostly made of carton, cardboard, etc.
PERMANENT SALES RACKS (DISPLAYS) AND SHOWCASES
Secondary display of products with promotional graphics in a special rack, located on the sales floor and used in the store for more than 6 months. Permanent racks are usually made of metal, plastic or wood, etc.
Promotional graphics outside or on a stable A-rack. These racks are usually located near promoted products.
FLOOR EYE-CATCHERS, TOTEMS
Floor eye-catcher with graphics at the sales location: Stands, figures, etc.
PALLET ISLANDS AND DECORATIONS
Promotional decoration, which secures the mass display of products on pallets through secondary promotion on the sales floor.
Promotional graphics printed on self-adhesive laminated durable material located on the store floor.
BRIDGES AND ADVERTISING GATES
Eye-catcher bridging the aisle and sales area.
SHOP IN SHOP DISPLAYS
Set of brand promotional items or product series creating a mini-sales island in the sales area.
PROMO-TABLES, PROMO-STANDS, AND ADVERTISING COUNTERS
Table or stand with equipment that allows practical product presentations.
LEAFLET RACKS, VISUAL ITEM RACKS
Floor eye-catcher located at the sales location that allows graphics replacements or leaflet insertion.
RACK POP MEANS
RACK DIVIDERS AND DELINEATORS
A backplate or bar, which physically and visually separates the individual types of goods and brands.
PRICE AND DECORATIVE INFO RIBBONS
Identifications attached to the rack edges in order to highlight a particular product or communicate its price.
Displays and feeders designed for secondary sales of brands away from their permanent locations, usually at related categories. They are usually attached to shelves or secondary sales racks as well.
A holder or rack designed to hold and present product test samples.
This supporting device moves the product after the previous one has been removed. It is often combined with information banners.
An item of any shape, usually attached to the bottom rack shelf of promoted products.
Printed material strip, which is vertically connected. It is perpendicular to the rack, protruding into the aisle. It encloses the area supporting a particular product. It is usually attached through hanging magnetic systems or plastic engaging grooves of rack bars.
COMPREHENSIVE RACK DECORATIONS
Specific decorative items are located in the rack to highlight specific product assortments.
TOPCARD – ABOVE-RACK DECORATION
Advertising motif board located on the rack top. Its purpose is to highlight specific product assortments.
ADVERTISING TOWER – ABOVE-RACK DECORATION
Advertising poster attached to navigation signs located on rack edges.
RACK FRONT DECORATION – END GONDOLA
Rack end display or front rack decoration.
Advertising carrier, which highlights a specific type of goods in the rack.
LEAFLET AND VOUCHER HOLDERS
Supporting POP means designed for hanging leaflets and vouchers.
POP means for cash registers and service counters
CASH REGISTER AND COUNTER DISPLAYS, PARASITES WITH PRODUCTS
Display located in the cash register area. It usually offers goods that are subject to highly impulsive purchasing. It may be a promotional panel located at a cash register as well.
COIN RAIL SETS
Advertising item located at the store's cash register. It features promotional graphics, and it is used for money returns.
Display designed for leaflet storage, presentation, and free distribution.
CASH REGISTER BELT STICKER
Sticker with promotional graphics attached to the cash register belt.
PURCHASED ITEMS SEPARATOR
Segment with promotional graphics that separates purchased items.
Wall POP means
POSTER FRAMES AND POSTERS
Wall-mounted boards and frames with promotional graphics.
Partially or fully transparent box equipped with electrical light installation, presenting texts or graphical messages. Illuminated advertising is divided into exterior and interior advertising.
Other POP means
Leaflet, which is located near promoted products or used as a supporting additional promotional item.
Sticker with promotional graphics that is often attached to cooling box doors or freezer doors, etc.
Advertising banner that may be attached to a shopping cart.
Advertising message inserted into the shopping cart plastic handle.
EXIT GATE DECORATION
Sleeve applied to the store sales area exit security gates. It may feature promotional graphics.
TRANSIT GATE DECORATION
Promotional sleeve applied to the sales area entrance. It may feature promotional graphics.
SHOP WINDOW AND WINDOW GRAPHICS
Special stickers attached to shop windows, building windows, or means of transportation.
Advertising banner attached to the store ceiling.
LCD screen located at the sales location, playing advertising spots.
INFORMATION TERMINALS AND KIOSKS
Interactive displays, which provide the customer with required information on products or services, or promote a given product